Real estate trends shift rapidly, and the best marketers can handle the tides. Innovative technology is changing how a business operates, and realtors who take hold of the benefits get ahead.
Forge empathetic connections with clients
Many real estate discussions involve facts and numbers. A proficient West University real estate agent knows that people are behind the data. Their initial goal is always to understand what a buyer or seller needs. During the first call, text, or email, the effective realtor asks probing questions about the client’s long-term goals and benefits they seek from the real estate transaction. Listening more than talking is essential at the beginning. Understanding a client’s obstacles allows an agent to bond with them and determine what practices are needed to overcome the challenges. Steady communication tells the client that the realtor is committed to their Houston West University luxury real estate journey — whether they’re buying or selling. Further, a realtor should have a robust online presence to give the sense that they’re always available for clients.
Target the market with fresh advertising
A fundamental aspect of marketing is maintaining originality. Realtors must be inventive to attract new crowds of buyers or sellers in the Houston West University real estate market. Technology is leading real estate in a fascinating new direction. Virtual staging, 3D virtual tours, online home listings, and social media marketing are at the forefront of modern selling techniques. These virtual techniques will likely transform and improve rapidly in the coming years.
Campaign on social media to boost exposure
Photo courtesy of UnsplashSuccessful salespeople meet their prospects where they reside. Lately, social media is where many people spend a lot of time. A strategic broker will know the steps it takes to engage an online following. Find out the vibe of a target audience because the marketing will need to address their likes, dislikes, wants, and needs. Again, empathy is a valuable tool while following these steps:
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Know what content to advertise and set goals that will help structure ambitions.
- Choose a social media platform to reach as many customers as possible. Campaign on Facebook, TikTok, Instagram, or other popular platform.
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Focus on the details. Regular content, visitor engagement, attractive property visuals, and positive reviews create a well-rounded social media profile.
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Interact with followers to strengthen your page. Create a poll where visitors choose their preferred neighborhood to increase your clicks. Provide information and pique interest with a quiz about building credit. Like and reply to all comments. In short, always leave them wanting more.
Consider digital marketing’s hidden advantage
A small yet profitable option for digital marketing is pay-per-click (PPC) advertising. With this concept, a company pays an ad publisher only when an ad is clicked. The PPCs can be on display ads, search ads, Google shopping ads, social ads, and much more. This is an inexpensive way to increase SEO relevance and learn more about what prospects seek. A broker who includes this strategy in their marketing plan is familiar with the impact of Google analytics and keyword searches.
Become an influencer to sell homes
Society is paying attention to influencers. A broker that takes on this role will draw awareness to your Houston West University luxury real estate. Instagram and YouTube are the most common mediums. Sharing properties, real estate tips, and other beneficial information as a proponent is a powerful strategy. Effectively sharing reels, vertical photography, stories, and short videos attract focus to your page. A prime tactic that campaigners use is constant presence: Don’t let too much time go by before posting an article or video; otherwise, followers will disengage. Relevant, original, and timely content drives an influencer’s success.
Highlight listings with single-property websites
Photo courtesy of ShutterstockKeep your listings from being buried in the Houston West University real estate market with web pages. Simple, straightforward sites that share the charm of a home are ideal. Along with building buyer curiosity, this approach will improve a realtor’s SEO performance. The address on the listing site will boost Google Maps search results and drive exposure.
Yield big numbers with real estate videos
Including a video in your home listing increases interest exponentially. Adding a video brings four times the number of inquiries and allures 75% of home shoppers. Also, 50% of prospective buyers research primarily on YouTube, so having a clip there is smart. Your realtor will know how to create an accurate property video that highlights the advantages of your home. Stunning visuals and a concise description of amenities will make your home appealing. Soothing or energetic background music will spark an emotional attachment to the house. A catchy listing headline, video caption, and clear contact information will generate leads.
Captivate viewers with striking photography
Photo courtesy of ShutterstockIt’s standard for an agent to assign a professional photographer for your listing photos. Although you or your realtor can take the pictures, hiring a professional will result in superior advertisement. Potential buyers will scroll through hundreds of sale posts. A talented photographer will make your listing more noticeable. They consider lighting, angle, lens adjustment, perspective, and other elements that add value. Additionally, you won’t need to spend time taking and editing photos — and your listing will likely sell faster with professional imagery.
A creative, modern option is drone photography. Drones can provide a unique perspective of your home because they can reach heights and overhead views that regular photographers cannot. For example, drone photography captures the exterior landscaping, acreage, and surrounding neighborhood. Professionals mount cameras to these machines or use equipment designed for such a project. Some images can be captured by connecting a phone to the equipment and using it while the drone hovers overhead.
For prime results in the Houston West University real estate market, contact Gayle Kennedy. She’s been a Houston resident for over 35 years and has received multiple accolades, including 18 years as a Top Producer. Gayle is an accredited buyer representative and can be reached at 713- 392-3922 or via her contact form.
*Header photo courtesy of Unsplash
